TikTok is introducing a fresh option that allows them to reduce the quantity of artificial intelligence-produced content appearing in their feeds. This move comes as the platform revealed that it currently hosts in excess of 1 billion AI videos.
Testing and Rollout
The update is undergoing trials over the following weeks before a global release. This shift coincides with a increase in AI content, fueled by new content generation software.
The Broader AI Trend
Studies have shown that almost a tenth of the fastest-growing channels on a popular video site primarily display clips produced artificially. A significant portion of this material is considered “AI slop”, a label for poor-quality, bulk-generated content that is often absurd or surreal.
“We know from our community that many people enjoy content created using AI tools, including digital art to science explainers, and we aim to give people the option to adjust the amount of that, according to their own choices,” stated a company executive.
Scale of AI Content
TikTok announced that there are now 1.3 billion videos on its network tagged as AI-generated. In total, in excess of 100 million pieces of content are uploaded to the service every day, making AI-generated material a limited percentage of its total content library.
How to Adjust Settings
Viewers will be able to reduce or increase the level of artificial media they view by using the topic control option in the application and selecting the AI content topic. Other topics that can already be controlled under the filter encompass current affairs, style, aesthetics, and choreography.
Content Labeling and Policies
Its guidelines mandate users to identify “realistic” AI-generated content, and it bans dangerous deepfakes of well-known individuals or crisis events. Any believable AI video that is without a tag can be deleted under its community policies.
In addition, the service will from now on attach an “AI-made” watermark to content made using its proprietary AI systems, or detected by an collaborative effort for identifying content made by AI. This step is aimed to help prevent users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is also introducing a two million dollar AI literacy fund for professionals and institutions to develop learning resources about using AI responsibly. This project will assist charitable organizations specializing in educating coding and technology.
Moderation Strategy
The platform has supported its content review process, amid discussion over intentions to make redundant a large number of safety staff in the UK. The company is set to eliminate hundreds of positions in its trust and safety division in London, with worker representatives and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A company official explained that human moderation would remain essential, but AI can safeguard staff by filtering out the most graphic content before it is viewed by staff. TikTok stated a notable drop in disturbing and violent content handled by safety staff over the past year due to reliance on its AI tools.
We believe it is crucial to integrate staff and AI to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s highly necessary to reduce exposure to unsafe media as rapidly, which is the area in which a extensive automated help is proving valuable operate efficiently.”
